Brand identity, campaign design, and everything in between.
In-house graphic designer for Rakuten Rewards across Spain, UK and Germany. When the UK platform relaunched, I was the sole designer on the rollout. I owned the work from brief to delivery.
Figures are approximate, shared in line with company confidentiality guidelines.
★ See the relaunch →
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Before I started designing, I worked at Adbibo, a paid media agency in Madrid. I acted as a campaign manager: building campaigns end-to-end, tracking their success in Google Analytics and reporting results in spreadsheets. I worked with clients like FC Barcelona,
Oxfam and Lexus.
Turns out I was good at it. Turns out it wasn’t my thing.
During lockdown I finally had the time to do what I actually enjoyed: building visual identities from scratch for artists and creative projects like Filloas and Malsense. Logos, merch, illustrations. Video editing, social content and eventually an Etsy shop. I've kept doing it ever since.
★ See where it all started →
Curiosity is probably why I studied journalism, spent a semester in Chile studying film, and ended up designing brands in Berlin.
I grew up in Vigo, a city by the sea, spending most of my free time at the beach. But I found out there was a whole world inside my family’s computer: looking for anime openings sent me down the early internet rabbit hole. Forums, blogs, and eventually Harajuku aesthetics. Those influences shaped the way I see things more than anything else, and they’re still present in my work.
I did my university studies in Madrid, and then a friend brought me to Berlin.
I’m always doing something: playing video games, reading, out dancing, cycling, in a bar. I’m not ashamed to admit I also bought a DJ mixer. Still learning German, you know how it is.
AI helps me spend less time producing and more time designing.
★ See the AI workflows →I'm looking for brand and creative design roles in Berlin or remote. Identity, campaign, motion, production. The full range.
★Let’s work together!
